The Lighthouse Strategy: How One Fractional Leader Got 10 Leads in 24 Hours (Without Cold Outreach)
You can do this!
Sangram here, and this is Fractional Freedom Fridays—where we break down how real experts are building $250K–$1M+ lifestyle businesses doing fractional work.
Imagine launching your fractional business…
No cold calls.
No paid ads.
No big audience.
Just one simple strategy that gets people asking you for help.
This is Don’s Lighthouse Strategy—and it generated 10 warm leads in just 24 hours.
✅ Step 1: Build a Simple Personal Site
Don didn’t obsess over SEO or false positive branding.
He launched a minimal site with a message:
“I help B2B leaders align sales and marketing using the GTM OS.”
The hero section? A lighthouse image—symbolizing clarity in the fog.
✅ Step 2: Use the GTM Assessment as a Favor
Instead of pitching services, Don asked connections for feedback:
“Hey, I’m piloting a GTM health check—would love your thoughts on it.”
No pitch. No pressure.
He sent 12 messages.
➡️ Got 10 replies
➡️ 3 completed assessments
➡️ 2 referrals
➡️ 1 lead intro turned into 6 new connections
✅ Step 3: Turn One Link Into Momentum
He added the assessment link to his website, LinkedIn, and Substack.
The offer? A free, no-strings GTM clarity session.
Now prospects are asking him for time.
The takeaway?
✨ Simplicity wins.
Don didn’t build a BIG funnel.
He became the lighthouse—clear, confident, and easy to follow.
Want to use this strategy for your own business?
Check out the GTM OS Certified Partner program (below) —we’ll give you the exact same tools Don used.
Stay tuned—next week’s Fractional Freedom Friday!
love,
Sangram
p.s. Want to create a fractional book of business with your 10+ years of experience?
If you’d like help getting the right clients your way (without spamming, ads and cold calling) and you’d like to dive deeper into the ins and outs of building a profitable, lifestyle-friendly GTM book of business—whether you’re a CMO, CRO, or any GTM executive—check out this course. (use promo code: freedom100 so you can get it for free)
Over 200 GTM leaders who are going fractional have taken this course in just the last 30 days.
use code freedom100 so you don’t have to pay the $499 as a reader of this note.
You might also want to check out: